Founder Personal Brand – Social Media Coordinator & Editor

Remote-first (UK-based)
Full-time
Reports to: Laura Jayne Smith, Founder & Remote CEO 

⚠️ Important: This role is for the Founder’s Personal Brand. It does not manage LullaBellz brand social channels.

This is not a typical social media job. This is an opportunity to build a personal brand into a business - alongside our founder herself.

Laura Jayne Smith is a remote CEO, serial entrepreneur and founder operating across e-commerce, beauty, lifestyle and property. She builds businesses in real time, travels globally, and shares the behind-the-scenes reality of what it actually takes to create confidence, beauty, freedom and long-term success.

We’re hiring a Founder Social Media Coordinator & Editor to become Laura’s creative right hand - owning her personal social presence end-to-end and transforming real life into intelligent, aspirational, aesthetic content that builds trust, community and commercial leverage.

This role exists to build Laura’s personal brand into a recognisable, trusted, monetisable platform - and over time, into a standalone business in its own right.

Why this role is genuinely exciting

This is a rare opportunity for someone who wants to:

• Come on the journey with a founder as it unfolds in real time

• Occasionally travel (UK & internationally) to capture real life, not staged content

• Build a calm, repeatable content system that removes pressure rather than creates it

• Shape founder-led vlogs, POVs, diary content and docu-series

• Create “big sister” energy content that makes success feel achievable, not exhausting

• Grow into a senior role with ownership across growth, monetisation and partnerships

This is not a short-term hire.

The long-term vision is for this role to evolve into Head of Personal Brand / Founder Brand Manager, leading the personal brand as a business with its own revenue streams, team and strategy.

You won’t just be editing content - you’ll be helping build an asset that compounds.

What you’ll actually be doing

1. Founder Content Strategy & Execution

• Own Laura’s personal content strategy across Instagram, TikTok, YouTube Shorts and LinkedIn (light-touch)

• Turn real life - business building, travel, routines, decisions, wins and losses - into consistent, high-performing content

• Build repeatable formats (founder diaries, POV vlogs, carousel storytelling, docu-series)

• Ensure a minimum 4-week content buffer at all time.

2. Editing, Production & Aesthetic

• Edit short-form founder-led video (Reels, TikTok, Shorts)

• Apply strong hooks (visual or verbal in first 1–2 seconds)

• Add captions, overlays and pacing that feel premium but human

• Maintain an intelligent, aspirational, aesthetic editing style (never over-produced or influencer-led)

3. Working Rhythm & Boundaries (Non-Negotiable)

• Content is planned 3 weeks in advance

• Laura does not film daily (1 day per week batch content)

• Silent vlogs, B-roll, diary clips and voice notes are encouraged

• If content isn’t filmed one week, it rolls forward - no pressure

• You protect the founder from admin, noise and online noise. Founder to create not consume content.

Your job is to run the machine calmly, organised and with clarity.

4. Community & Protection

• Manage comments and DMs

• Summarise audience insights kindly and strategically

• Build depth, trust and long-term community relationships

5. Commercial & Growth Support

• Repurpose organic founder content into ad-ready formats

• Support founder-led paid campaigns where relevant

• Think commercially: this role must generate long-term ROI

• Lay the foundations for future monetisation (education, membership, partnerships) 

Where this role sits

This role sits inside the Founder’s world, not HQ. You’ll collaborate with the wider team when needed, but your focus is always:

• Laura

• Her voice

• Her story

• Her audience

Founder Social and LullaBellz Organic Social are separate strategies and are treated as such.

You will love this role if you:

• Want to build something long-term, not just manage posts

• Are highly organised, proactive and calm under pressure

• Understand founder-led storytelling and social algorithms

• Care about systems, structure and sustainability

• Are emotionally intelligent and know how to protect a founder online

• Want your work to compound into real business value

Skills & Experience

You must have:

• Experience managing a founder or personal brand

• Strong short-form video editing skills

• Excellent copywriting and storytelling ability

• Deep understanding of Instagram & TikTok

• Commercial awareness and strategic thinking

• Right to work in the UK

• Willingness to travel occasionally (UK & international)

• Interest in beauty, business, lifestyle or entrepreneurship

Ready to Apply?

If you’re excited by:

• Building human-led brands

• Turning real life into defensible IP

• Working closely with a founder

• A remote first role with a requirement of 37.5 hours per week

  We have a salary range of £24,500- £26,500 per annum in mind, though we are open to discussion based on skills and experience.