Organic Social & Content Lead
About LullaBellz
LullaBellz is The UK's No. 1 online retailer and one-stop beauty destination for Premium Synthetic and Luxury Human Hair Extensions.
Our mission is to inspire confidence. As an IT-girl brand with a “you CAN sit with us” attitude, we combine best-friend energy with big-sister authority. You will embody that tone daily - creating content that makes our audience feel seen, empowered and excited to transform their look.
We’re a social-first, trend-driven brand at the heart of beauty culture. Our community comes to us for inspiration, relatability and instant transformation and we show up for them daily.
Role Summary
We’re hiring an Organic Social & Content Lead to take ownership of our core organic channels while acting as a recognisable face and personality of LullaBellz across our organic social channels.
This is a hands-on role focused on content execution, channel management and on-camera presence. You will be responsible for delivering consistent, engaging organic content and supporting TikTok Live as a key commerce channel.
You will:
Own our organic social channels
Create high-performing short-form content
Be regularly on camera
Bring our campaigns and launches to life through organic content
Help grow our channels through engaging, personality-led output
Lead on EGC (employee generated content)
Host TikTok Lives
Key Responsibilities
1. Content Creation (Core Focus: On-Camera & EGC)
Concept, film and edit short-form video content
Confidently appear on camera as a recognisable brand personality
Create product demos, transformations and confidence-led storytelling
Develop and scale EGC formats
Identify and feature team members in relatable, personality-led content
Ensure content feels native, engaging and platform-appropriate
This role requires someone comfortable being the face of the brand on social.
2. Organic Social Ownership
Own day-to-day management of our organic social channels (Instagram & TikTok)
Execute campaign content rollouts across organic
Plan and schedule daily content
Ensure consistent posting rhythm and channel hygiene
Support product launches, key trading moments and brand activations
Monitor performance and flag opportunities for improvement
You are responsible for ensuring organic runs smoothly, consistently and professionally.
3. TikTok Live
Host regular TikTok Live sessions
Confidently demonstrate and style hair extensions in real time
Engage viewers and answer product questions
Support Live planning around launches and commercial priorities
Contribute to driving revenue through live selling
Who This Role Is For
You are:
Confident and natural on camera
Comfortable being the face of a brand
Experienced in creating and editing short-form video (CapCut, Premiere Pro, TikTok native tools)
Obsessed with TikTok and Instagram
Commercially aware and excited by content driving sales
Understanding of performance metrics (engagement, views etc.)
Highly organised and proactive
Bonus if you:
Already create content personally
Love hair, beauty or styling
Can confidently apply and blend hair extensions yourself
Role Details
Salary: £26,000 - £28,000
Hybrid role: 3 days Manchester office, 2 days working from home
- Department
- Marketing
- Locations
- Manchester
- Remote status
- Hybrid
Manchester
Our Perks & Benefits
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🕐 Flexible working hours
We value work-life balance highly, therefore we have flexible working hours. -
Regular social & team events 🕺
Celebrating success as a team!
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📝Hybrid working
To support flexible working we offer hybrid working with opportunities to work from home in many roles.
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Birthday! 🎁
Receive a present from LullaBellz on your birthday!
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Staff Discount 💵
Amazing discount across all of our products!
Workplace, Culture & Diversity
At LullaBellz, we're not just a company – we're a community, a family, and a movement. We're on a journey to redefine the hair and beauty industry, and we're excited to invite you to be a part of it.
Growing Spirit: We're a dynamic and fast-growing team of passionate individuals who believe in pushing boundaries and challenging the status quo.
Dedicated and Hardworking: Hard work and determination are at the core of what we do.
Fun-Filled Environment: At LullaBellz, we're serious about our work, but we know how to have fun too! Laughter, creativity, and a positive atmosphere are constants in our daily interactions. We believe that fostering a joyful workplace enhances our productivity and collective spirit.
Unapologetically Girly: We embrace femininity in all its forms. Our culture celebrates and empowers every team member, regardless of gender, to be authentic and express themselves freely. From our products to our workspace, our "girly" spirit is a source of pride and strength.